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When you market your company through email you must have a clear understanding of how to do it correctly. Avoid the junk filter by writing thoughtful, content driven emails which your customers look forward to. Read on to get more great advice on email marketing strategy.

Make every effort to strike a personal tone in your emails. As is the case with any type of marketing effort, a customer is more likely to engage in a business transaction with you once you establish a personal relationship. As an example, include the reason why they are getting emails from your business in your marketing materials you send to them.

Tailor your message to your audience. After you have a couple of people reading your emails, consider finding ways to get them to ask their friends to sign up. Always make sure there is "subscribe" link in the emails you send so that those who receive forwarded copies can easily sign themselves up if they are interested. You can use this method to make your list grow organically.

To get the most of your email marketing strategy, invest in a program that personalizes your emails with every customer's given name instead of a generic greeting. Ensuring that every email starts with the recipient's name is key to encouraging your customers to see your newsletters as valuable information and not just more sales spam.

Slowly build your contact list. Start with those who have already appreciated what you offer and then move on to areas where you can engage your prospects. It can take a while to pick whom should be receiving your emails, but it'll be worth it in the end to build a reliable contact list.

Make sure that your email subscribers know exactly what to expect from you. An excellent way to do this is to make your first email to every new subscriber a default informational message. You should lay out what sort of content you intend to send them, and also indicate the frequency of messages they can expect from you.

Avoid using a lot of graphics in your e-mails. Since some email programs block graphics, any email which contains a lot of graphics will not display correctly to recipients that have these types of email programs. If your email contains graphics, it is also much more likely that it will be sent to a junk folder instead of to a potential customer's inbox.

Try following up with a product review when sending a follow-up email to your clients. You could insert a link onto your email that informs them to enroll by clicking on this link. The ending P.S. on the message could urge them to take advantage of this opportunity that you are providing them.

Email is a great marketing tool, but it is not an arena where the hard sell is appreciated. Never pressure your subscribers into buying. Put sales pitches at the tail end of your emails, especially if your readers signed up with expectations of informative content. Consider email as a tool to cultivate interest, not instant sales.

Give customers the choice of getting a plain text version of your email marketing strategy materials or a rich text version. Customers can choose the option they prefer when they sign up for your newsletter. Plain text versions don't include graphics, so customers with slower connections or overactive spam filters might appreciate this option.

Try mixing up the format to engage readers more. If your emails are typically HTML, try sending some out in plain text here and there. When done judiciously, this can make your customer feel a personal connection to you and your products.

Your emails should contains calls to action. Your subscribers should know exactly what you want them to do in each email you send out. Make sure that any links you have are obvious and let it be known how to use them. These should be at the top and the bottom of the messages you send.

You must grab potential customers' attention with your email marketing strategy efforts. This may take you some time and some experimentation. Changing components that aren't working is key. If you have found something that works well, make sure you test new strategies anyway.

Place important copy and call to action on the left-hand side of the images in your emails. Studies have shown that customers respond more strongly to copy that is written to the left of the images in an advertisement. Links to follow should be placed next to images, not below them, in order to grab best the customers' attention.

Reflect current festivities with your email marketing strategy messages. Have a theme focusing or referring to love at Valentine's Day. Be thankful to your subscribers around Thanksgiving. Sending out content in tune with current holidays lets your readers know that your messages are up to date and not just old content being regurgitated by some server.

Develop email campaigns that promote holiday specials. Also consider special promotions for relevant events, such as the Super Bowl. Make your business promotion plan to include a schedule for the entire year. You should develop a campaign related to holidays for Christmas, or Valentine's day for instance. Don't forget to try and grab some extra business by creating special campaigns for times when business is usually slow.

Use social networks like Facebook, YouTube, and Twitter along with your email efforts. These networks make it easier for customers to share your information with others, and you can grow your mailing list organically by interacting with visitors at your social networking sites, drumming up interest for your content.

When following up with clients, you could send a follow-up email that includes a myth stopper. You could attach a line on your email that says to please themselves. The conclusion of the email could claim that they can confirm their order by clicking on the link that is provided below.

Running a great email marketing strategy campaign can seem like a daunting prospect, but do not let your fears prevent you from getting started. As you have seen, it does not have to be a onerous chore. If you remember the advice you have read in the preceding article, you should be able to put together a highly effective campaign.