a memorable or effective word or phrase that is repeated so often that it becomes a slogan, as in a political campaign or in advertising a product.

Also called headword , guide word. a word printed at the top of a page in a dictionary or other reference book to indicate the first or last entry or article on that page. Compare running head .

a device, used esp. in old books, to assist the binder in assembling signatures by inserting at the foot of each page the first word of the following page.

keyword ( def. 4 ) .

noun

byword , catchphrase , household word , maxim , password , refrain , shibboleth , slogan , watchword , cliche , cue , motto , phrase