friendly disposition; benevolence; kindness.

cheerful acquiescence or consent.

Commerce . an intangible, salable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets.

noun

altruism , beneficence , benignancy , benignity , charitableness , charity , grace , kindheartedness , kindliness , kindness , philanthropy