Pharmacology . a liquid, usually aqueous or sometimes alcoholic preparation containing insoluble material in the form of a suspension or emulsion, intended for external application without rubbing, in such skin conditions as itching, infection, allergy, pain, or the like.

a liquid cosmetic, usually containing agents for soothing or softening the skin, esp. that of the face or hands.

noun

balm , cosmetic , cream , demulcent , embrocation , lenitive , liniment , medicine , ointment , palliative , preparation , salve , unguent , wash , ablution , cleanser , emollient , moisturizer , oil