confidently aggressive or self-assured; positive: aggressive; dogmatic

He is too assertive as a salesman.

having a distinctive or pronounced taste or aroma.

adjective

diffident , quiet , shy , unconfident

adjective

absolute , assured , certain , confident , decided , decisive , demanding , dogmatic , domineering , emphatic , firm , forceful , forward , insistent , militant , overbearing , positive , pushy , self-assured , self-confident , strong-willed , sure , affirmativ , affirmative , aggressive , articulate , declaratory , peremptory , pragmatic , pronunciative , strident