Attractiveness

providing pleasure or delight, esp. in appearance or manner; pleasing; charming; alluring

an attractive personality.

arousing interest or engaging one's thought, consideration, etc.

an attractive idea; an attractive price.

having the quality of attracting.

noun

allure , allurement , appeal , call , charisma , charm , draw , enchantment , enticement , fascination , glamour , lure , magnetism , witchery