anything that attracts, entices, or allures.

the power of attracting or enticing.

a decoy; live or esp. artificial bait used in fishing or trapping.

Falconry . a feathered decoy for attracting a hawk, swung at the end of a long line and sometimes baited with raw meat.

a flap or tassel dangling from the dorsal fin of pediculate fishes, as the angler, that attracts prey to the mouth region.

to attract, entice, or tempt; allure.

to draw or recall (esp. a falcon), as by a lure or decoy. ?

in lure

Heraldry . noting a pair of wings joined with the tips downward ( opposed to a vol ).

noun

deterrent , warning

verb

antagonize , disenchant , disgust , dissuade , repulse , turn off

noun

allurement , ambush , appeal , attraction , bribe , call , camouflage , carrot * , come-on * , con game * , decoy , delusion , draw , enticement , fake , gimmick , hook , illusion , incentive , inducement , inveiglement , invitation , magnet , mousetrap , pull , seducement , seduction , siren song , sitting duck * , snare , sweetener , temptation , tout , trap , trick , bait , come-on , allure , attractiveness , charisma , charm , enchantment , fascination , glamour , magnetism , witchery

verb

allure , bag , bait , beckon , beguile , bewitch , cajole , captivate , capture , catch , charm , come on * , decoy , drag , draw , enchant , ensnare , entice , fascinate , grab , haul , hit on * , hook , inveigle , invite , lead on , pull , rope , steer , suck in , sweep off one’s feet , tempt , train , turn on , appeal , magnetize , take , allurement , attract , attraction , camouflage , chum , coax , incite , seduce , solicit , trap , trick