not genuine; counterfeit; spurious; sham.

Printing, Journalism . matter set, by union requirement, by a compositor and later discarded, duplicating the text of an advertisement for which a plate has been supplied or type set by another publisher.

adjective

authentic , genuine , real

adjective

artificial , dummy , ersatz , fake , false , fictitious , forged , fraudulent , imitation , not what it is cracked up to be , phony , pretended , pseudo , sham , simulated , spurious , suppositious , supposititious , (colloq.) spurious , counterfeit , factitious , faked , mock