to stimulate, excite, or agitate (usually fol. by up )

She was hyped up at the thought of owning her own car.

to create interest in by flamboyant or dramatic methods; promote or publicize showily

a promoter who knows how to hype a prizefight.

to intensify (advertising, promotion, or publicity) by ingenious or questionable claims, methods, etc. (usually fol. by up ).

to trick; gull.

exaggerated publicity; hoopla.

an ingenious or questionable claim, method, etc., used in advertising, promotion, or publicity to intensify the effect.

a swindle, deception, or trick.