Usually, wares.

articles of merchandise or manufacture; goods

a peddler selling his wares.

any intangible items, as services or products of artistic or intellectual creativity, that are salable

an actor advertising his wares.

a specified kind or class of merchandise or of manufactured article (usually used in combination)

silverware; glassware.

pottery, or a particular kind of pottery

delft ware.

Archaeology . a group of ceramic types classified according to paste and texture, surface modification, as burnish or glaze, and decorative motifs rather than shape and color.

noun

commodity , line , merchandise