a clamorous and vigorous attempt to win customers or advance any cause; blatant advertising or publicity.

clamor or outcry.

a halfbeak, Hemiramphus brasiliensis, inhabiting both sides of the Atlantic Ocean.

to advertise or push by ballyhoo.

noun

advertisement , buildup , publicity , puffery , hoopla , hype , plug , promotion , propaganda , touting

verb

build up , cry , popularize , promote , publicize , talk up , boost , enhance , puff , tout