an act or instance of connoting.

the associated or secondary meaning of a word or expression in addition to its explicit or primary meaning

A possible connotation of home is a place of warmth, comfort, and affection. Compare denotation def. 1

Logic . the set of attributes constituting the meaning of a term and thus determining the range of objects to which that term may be applied; comprehension; intension.

noun

denotation

noun

association , coloring , essence , hint , meaning , nuance , overtone , significance , suggestion , undertonenotes:a word\'s denotation is its reference to the things it designates , its direct , explicit meaning; a word\'s connotation is things or attributes that the word brings to mind , any idea or notion suggested or associated with the word , connection , acceptation , denotation , import , intent , message , purport , sense , significancy , signification , value , implication , spirit