the act or method of applying color.

appearance as to color

healthy coloring.

a substance used to color something

food coloring made from vegetable dyes.

aspect or tone

The ethical coloring of the story balanced the rawness of its language.

specious appearance; show.

noun

colorant , dye , dyestuff , pigment , stain , tincture , color , cloak , cover , disguise , disguisement , face , false colors , front , gloss , guise , mask , masquerade , pretense , pretext , semblance , show , veil , veneer , window-dressing , coloration , complexion , dyeing , imbuement , influence , intinction , quality , shading , staining , tinction , tinting , variegation