a pretense of having a virtuous character, moral or religious beliefs or principles, etc., that one does not really possess.

a pretense of having some desirable or publicly approved attitude.

an act or instance of hypocrisy.

noun

forthrightness , honesty , righteousness , sincerity , truth

noun

affectation , bad faith , bigotry , cant , casuistry , deceit , deception , dishonesty , display , dissembling , dissimulation , double-dealing , duplicity , false profession , falsity , fraud , glibness , imposture , insincerity , irreverence , lie , lip service * , mockery , pharisaicalness , pharisaism , phoniness , pietism , quackery , sanctimoniousness , sanctimony , speciousness , unctuousness , tartuffery , two-facedness , piosity , pretense , religiosity , self-righteousness , speciosity