friendly or neighborly; sociable.

very informal; familiar; unceremonious

The politician affected a folksy style.

belonging to the common people, esp. in regard to a conscious use of mannerisms, speech patterns, attitudes, etc.

folksy humor.

adjective

cozy , down-to-earth * , homely , homey , low-key , modest , natural , plain , rustic , unassuming , unpretentious , ethnic , quaint