pretentious or conspicuous show, as of wealth or importance; display intended to impress others.

Archaic . the act of showing or exhibiting; display.

noun

modesty , plainness , quiet , reservation

noun

affectation , array , boast , boasting , brag , braggadocio , bragging , bravado , demonstration , display , exhibition , false front * , flamboyance , flash * , flaunting , flourish , fuss , garishness , grandstand play , magnificence , pageant , pageantry , parade , parading , pomp , pomposity , pompousness , pretending , pretension , pretentiousness , put-on , shine * , show , showiness , showing off , showoff * , spectacle , splendor , splurge , swagger * , swaggering , swank , vainglory , vaunt * , vaunting , window-dressing , grandioseness , grandiosity , flare , flashiness , pretense , pretentious , splash