the sale of goods to ultimate consumers, usually in small quantities ( opposed to wholesale ).

pertaining to, connected with, or engaged in sale at retail

the retail price.

in a retail quantity or at a retail price.

to sell at retail; sell directly to the consumer.

to relate or repeat in detail to others

to retail scandal.

to be sold at retail

It retails at 50 cents.

verb

deal , handle , market , merchandise , merchant , peddle , trade , vend , barter , dispense , distribute , hawk , sell