the act of tempting; enticement or allurement.

something that tempts, entices, or allures.

the fact or state of being tempted, esp. to evil.

an instance of this.

( initial capital letter ) the temptation of Christ by Satan. Matt. 4.

noun

discouragement , dislike , repulsion

noun

allurement , appeal , attractiveness , bait , blandishment , coaxing , come-on * , decoy , draw , enticement , fancy , fascination , hankering , inducement , inveiglement , invitation , provocation , pull , seducement , seduction , snare , tantalization , trap * , yen , come-on , attraction , incentive , lure