an act of recommending.

a letter or the like recommending a person or thing.

representation in favor of a person or thing.

anything that serves to recommend a person or thing, or induce acceptance or favor.

noun

condemnation , disapproval , discouragement

noun

advocacy , approbation , blessing , certificate , character reference , charge , commendation , counsel , direction , endorsement , esteem , eulogy , favorable mention , good word , guidance , injunction , instruction , judgment , letter of support , order , pass , plug * , praise , proposal , proposition , reference , sanction , steer * , suggestion , support , testimonial , tip , tribute , two cents’ worth , urging , backing , character , advice , ent