the act of preferring.

the state of being preferred.

that which is preferred; choice

His preference is vanilla, not chocolate.

a practical advantage given to one over others.

a prior right or claim, as to payment of dividends or to assets upon dissolution.

the favoring of one country or group of countries by granting special advantages over others in international trade.

noun

dislike , hate , hatred , last choice , rejection , disfavor , equality

noun

alternative , choice , cup of tea * , desire , druthers , election , favorite , flash * , groove , inclination , option , partiality , pick , predilection , prepossession , propensity , say , say so , selection , top , weakness , advancement , advantage , elevation , favoritism , first place , precedence , preferment , prelation , pride of place , priority , promotion , upgrading , partialness , appetite , fondness , relish , antecedence , bias , cup of tea , discrimination , like , predisposition , prejudice , want , wish