the act of persuading or seeking to persuade.

the power of persuading; persuasive force.

the state or fact of being persuaded or convinced.

a deep conviction or belief.

a form or system of belief, esp. religious belief

the Quaker persuasion.

a sect, group, or faction holding or advocating a particular belief, idea, ideology, etc.

Several of the people present are of the socialist persuasion.

Facetious . kind or sort.

noun

discouragement , dissuasion , hindrance , prevention , atheism , disbelief , coercion , constraint

noun

alignment , alluring , arm-twist , blandishment , brainwashing * , cajolery , cogency , con * , conversion , enticement , exhortation , force , goose * , hard sell , hook * , inducement , inveiglement , persuasiveness , potency , power , promote , pull * , seduction , sell * , snow job * , soft soap * , squeeze * , sweet talk * , wheedling , winning over , working over , bias , camp , certitude , church , communion , connection , conviction , credo , creed , cult , denomination , eye , faction , faith , feeling , mind * , opinion , partiality , party , predilection , prejudice , school , school of thought , sect , sentiment , side , tenet , view , idea , mind , notion , position , confession , breed , cast , description , feather , ilk , lot , manner , mold , nature , order , sort , species , stamp , stripe , type , variety , affiliation , belief , character , class , incitement , pull , religion , suasion